Creating a professional website for Tenacious Transition.
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Tenacious Transition is a new and ambitious startup on a mission to support footballers through one of the most challenging periods of their lives, transitioning out of sport.
Founded by Bex Duff, the organisation was inspired by first-hand experiences of the emotional and practical challenges young athletes face when they are released from academies, suffer career-ending injuries, or retire. While many dedicate years to pursuing a professional sporting career, very few are given the tools to navigate what comes next.
Tenacious Transition aims to change that. By working with athletes before, during and after key transition points, the organisation provides mentoring, employability support, and education, in areas such as business and property management. This helps young athletes to build confidence and knowledge of career pathways beyond sport.
As a newly launched, self-funded business, Tenacious Transition needed to establish a credible and professional digital presence. To engage with professional football clubs and potential sponsors, Bex wanted a high-quality website that reflected her ambitions. However, with limited budget and time, creating a bespoke, professional platform independently wasn’t realistic and a basic, template-based website wouldn’t deliver the level of professionalism required.
Through Digital Pathfinders, Bex accessed tailored support to design and build a fully customised website for Tenacious Transition.
Working closely with Digital Adoption Specialist, Nathan Rowland, the process began with understanding the organisation’s mission, audience and brand identity. From there, the website was developed iteratively, incorporating feedback at each stage to ensure it aligned with the vision of a premium, professional service.
The support covered everything from design and layout to functionality, including enquiry features and content structure. Importantly, it also provided guidance on digital tools and integrations that Bex would not have otherwise been aware of.
The new website has provided Tenacious Transition with a strong foundation for growth. It now acts as a central hub, showcasing its services, sharing testimonials, evidence from pilot programmes, and offering a clear route for clubs and partners to get in touch. Not only this, but the website will provide a clear, accessible way to communicate the organisation's offer, support outreach to potential sponsors and partners, save time by reducing the need for multiple documents and slide decs.
With a professional digital presence now in place, Tenacious Transition is focused on scaling its impact, working with academy players in the North East and is looking to expand its reach to additional clubs.
“As a new, self-funded business, I didn’t have the resources to invest in a professional website, and I didn’t have the time or expertise to build one myself. Without this support, I would have either gone without a website or ended up with something very basic that didn’t reflect the quality of what I’m trying to deliver. The support from Digital Pathfinders and Nathan has completely changed that. I now have a professional, credible website that has allowed me to present Tenacious Transition in the way it deserves. I can confidently share it with clubs, partners and sponsors, and it’s already making a huge difference in how the business is perceived.”
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