Helping to define priorities and create a product roadmap for a new digital service

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Building Apps

Sportfin helps community sport organisations quantify the impact they are having by simply digitising their day-to-day activities and helps them monetise this data to access more funding.

Newcastle-based Company, Sportfin, is helping sport organisations harness data about their sport activities, participants and volunteers to evidence the positive social impact in order to support with fundraising activities.  

The Support

Siddesh Iyer, Managing Director of the company, approached Digital Pathfinders when Sportfin was still in its infancy. He wanted to receive some support to identify what the product should look like for his customer base. The team at Digital Pathfinders held a number of one-to-one workshops to deep dive into the different user personas to identify customers. This information supported with the design of the product so that the most value could be given to all of the different persona profiles.  

“I would absolutely recommend Digital Pathfinders. The support was really useful and after the workshops the support was very flexible, and in an early stage start up priorities change very quickly and getting the report from Ben helped massively with managing the changes in priorities.”

Siddesh Iyer, Managing Director