Supporting All The Right Movies to develop their digital marketing strategy.
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All The Right Movies is a media company specialising in film analysis and storytelling. They have a strong focus on digital content, with their podcast, newsletters and social media features, which all explore behind the scenes and history of filmmaking.
Their team has extensive experience in the creative industries and have built a significant online presence, particularly on social media, where they share engaging, research-driven content about iconic films. Building on this success, the team is also expanding into publishing, with a forthcoming book that explores the making of classic films through accessible, bite-sized insights.
As a creative-led organisation, All The Right Movies identified marketing as a key challenge in its growth journey. While the team had strong expertise in content creation, they lacked formal experience in developing and refining a structured marketing strategy.
Although an initial marketing plan had been developed internally, there was uncertainty around whether the approach was effective and aligned with best practice. The organisation sought reassurance that it was focusing on the right activities, as well as insight into potential improvements that could help accelerate growth and increase audience reach across its digital platforms.
Through Digital Pathfinders, the organisation received targeted support focused on reviewing and strengthening its marketing approach. Working with our Digital Adoption Specialist, Nathan Rowland, the team undertook a detailed audit of their existing marketing strategy. This involved a comprehensive review of their marketing plan, alongside an assessment of current activities such as audience engagement, content distribution, and platform usage. Nathan provided structured feedback, highlighting strengths within the existing approach while also identifying areas for refinement and additional opportunities to enhance visibility.
The support also included a follow-up discussion to walk through the findings, ensuring that recommendations were clearly understood and could be implemented effectively.
The support provided reassurance that All The Right Movies was on the right track, confirming that the marketing strategy was fundamentally sound. This validation enabled the team to move forward with greater confidence, continuing to implement their plan with a clearer sense of direction.
In addition, the recommendations led to targeted adjustments, including an increased focus on podcast guest appearances as a growth channel. This has contributed to ongoing audience development and strengthened the organisation’s visibility within its niche.
Since receiving support, All The Right Movies has continued to grow its audience and expand its offering. Recent developments include securing funding to enhance video content production and investing in additional resource to strengthen its presence across multiple social media platforms. These steps position the organisation for continued growth and increased reach in the digital media space.
“The support provided was extremely valuable in giving us confidence in our marketing approach. The feedback was clear, constructive, and reassuring, confirming that we were on the right track while also highlighting areas where we could improve and refine our efforts. This kind of support is particularly beneficial for creative businesses, helping to bridge the gap between content creation and effective audience growth. It has allowed us to move forward with greater clarity and confidence.”
